Drive stronger auto advertising and sales
Comscore enables auto brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target consumers—who they are, how they consume media and what their journey was to purchase your brand.
Featured Products
Path-to-Purchase Research
Comscore Consumer Journey™ combines IHS Markit data with custom consumer targets to understand the consumer’s auto research process, key influences of purchase intent and decision drivers for purchasing.
Custom Solutions
Holistic Shopper Engagement
Leverage Comscore’s expansive data scale to measure ad exposure and consumer behavior across platforms, including shopper engagement, cross consideration and search engagement.
Campaign Performance Insights
Understand how your online properties and campaigns perform at driving engaged traffic.
Competitive Intelligence
Gain key insights into auto industry trends and the impacts on your brand/models and those of your competitors.